Of course, visual search isn’t anything new. It is also showing the importance Pinterest is placing on being a search engine first.” “This play appears to reinforce the foundation behind additional paid products that allow advertisers to buy space to be the first product within search. “It will help attract a larger share of search advertising money,” Ben Kennedy, group director of mobile at Integer, told Digiday. It’s Pinterest’s latest stab at generating revenue, which earlier this year introduced “promoted pins” and a “buy” button where people can purchase things without leaving Pinterest.

Pinterest is forecasting to rake in as much as $2.8 billion in revenue in 2018, up from $169 million this year, so it can’t move quick enough with these money making tools. Brands, as Digiday reported last month, are expected to pump a lot of money into the startup as it fine tunes its products including better measurement tools and targeting devices.

The new feature is part of the social network’s further pivot into becoming a profitable platform. The tool lets users highlight a part of the Pin, say that super chic stylish rocking chair, and search for similar items on the website so users can find the name of it or where to buy it from.

Pinterest visual search